Nowadays, it’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about the qualities. Businesses may see better results by running a business on social media – even when advertising a product or service – by first sending visitors to a fan page where they have to like the page to see the offer. After that, they can click out to the web page to make a purchase.
I list some benefits that I conclude about running business with social media as follows:
- Social media builds relationship between business and customers
Social media is not about the business’ sales pitch blasting on social issues, it is a two-way channel where the business can enrich relationships with customers. For example, social media allows tourism brands to create a dialogue with travelers, creating relationships with customers before, during, and after booking a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising can not reach.
- Business would gain valuable customer insights
With the active participation of every day and social listening, the business can gather relevant customer data and use that information to make better business decisions. With HootSuite.com, for example, the business can gather information on all social networks in real time, allowing the business to gauge the feeling of the client, find the conversations happening around the brand, and run reports in real time.
- Social media would increase brand awareness and loyalty
When the business has a presence on social media, the business makes it easier for customers to find and connect with them. And by connecting with customers on social, the business is more likely to increase customer retention and brand loyalty.
- Social media would increase website traffic and search ranking
One of the greatest benefits of social media for businesses is to use it to increase the business’ website traffic. Not only are the business using social media to direct people to their own web site, but the actions of social media more the business gets, the higher search rankings will be. It is more likely to rank higher in the search engine Google results page for changes in “social media for business.”
Choosing Facebook for Business
Facebook went public to investors in 2012, and the company now owns Instagram, another popular social media platform, as well as the widely used chat app WhatsApp, among other products. Facebook is the largest social network on the web, both in terms of name recognition and the total number of 1.55 billion active users. Actually, it is not only the largest network, but it is probably one of the great way to connect people from all over the world with the business. In the 12 years since its launch, Facebook has grown from a simple website where students could stay in touch in a website multifaceted social and mobile platform where everyone can connect not only with their friends and family, but also with celebrities, organizations, businesses and more, through the Pages feature. Considering that Facebook has a multitude of options for any type of organization, it is an excellent starting point for business, whatever the industry. You can use it to share photos, videos, important updates to the company and more. In addition, Facebook can be lower maintenance than other social networks – if you post multiple updates per day or only a few a week will not make much difference in terms of what your fans will think of you.
Popular Social Media for New Zealanders
Facebook has mass appeal and is New Zealand’s most popular social network. 1.9 million New Zealanders use Facebook each day on an average of 14 times per day. While the tone is social, it is also useful for business purposes. The Warehouse uses Facebook extensively to promote things like their New Season Clothing event and to run competitions for their followers.
LinkedIn has a business-oriented focus; it connects people on a professional level. Professional services businesses such as accountants often use LinkedIn to connect with clients and the wider market and to stay up to date with or publish industry research and news. For more about LinkedIn, attend one of our free workshops on how to set up your business’ LinkedIn profile.
Twitter is a mircroblogging site, where your updates, known as tweets, must be in 140 characters or less.
YouTube, Pinterest and Instagram are video and photo sharing sites where you can create how-to videos, product demonstrations and share great photos of your business’ products or services. Miter 10 has a YouTube channel that’s packed with DIY videos.
Finally, I found and would like to share an interested article about how to use social media for small businesses. A Beginner’s Social Media Guide for Small Businesses . In this article, the author shows seven steps the small business should take to make social media marketing work for you.
Social Media for Business: 2016 Marketer’s Guide http://www.businessnewsdaily.com/7832-social-media-for-business.html
53% of Americans Who Follow Brands in Social Are More Loyal To Those Brands http://www.convinceandconvert.com/social-media-research/53-percent-of-americans-who-follow-brands-in-social-are-more-loyal-to-those-brands/